A few days ago I joined Air France and a group of gastronomes at the French Institute in South Kensington for a night to celebrate French food and to launch the ‘Do you speak French Food?” campaign.
This is the fourth year that AirFrance has partnered with Good France to celebrate this special annual culinary event. Each year, on 21st March, the first day of Spring, an amazing dinner is arranged to promote French fine dining.
This year the theme is Wines & Spirits and international gourmet cuisine. Over 3,000 restaurants around the world will be taking part in this amazing culinary initiative, offering “à la Française” menus to guests, a lovely opportunity for diners to experience French food without having to travel to the country. Some of my favourite French restaurants in London are taking part, including Frenchie, The Greenhouse, L’Atelier de Joel Robuchon, Alain Ducasse at The Dorchester, and Club Gascon.
At last week’s press conference we listened to inspirational talks by Raymond Blanc and Michel Roth who spoke of their fondest foodie memories and the importance of food education. Then it was over to Air France to give us an insight into the “Do you speak French food?” campaign. We watched the short, original and quirky video clips which represent a mini gastronomic dictionary, hoping to help customers around the world to grasp a better understanding of some French gourmet culinary terms in an amusing and informative way.
Followers are invited to add their own culinary terms to this gastronomic dictionary and post a related pic on Instagram. The competition takes place from 16 to 21 March and the winner of the best combination will win two long-haul tickets to the destination of their choice.
On 21 March 2018, to mark the start of the “Gôut de /Good France” event, Air France will also organise the first ever wine and Champagne tasting event in the sky with Paolo Basso, voted the world’s best sommelier in 2013. On flight AF072 connecting Paris to Los Angeles, the expert wine consultant will present the wine and Champagnes list that he has signed for the company to the flight’s Business customers. Premium Economy and Economy customers will also be able to discover the medium-haul Business class wines.
While the flight is taking place, the Ministry of Europe and Foreign Affairs will kick off the world’s largest dinner reception – bringing together over 3,000 restaurants and 150 embassies across five continents to celebrate and promote fine French cuisine.
Needless to say we were all starving after hearing about all the amazing culinary events, and so we headed downstairs to try dishes created specially for the occasion by Chef Michel Roth, taste premium French wines, and marvel at the prettiest miniature patisserie! Such a delicious and fabulously French way to spend an evening!
This is a sponsored post in collaboration with Air France.