My most familiar experiences of Carte Noire have been in the South of France at my grandmother’s house. In supermarkets in Provence this brand is one of the most luxurious on offer, and we savour the vibrant and rich taste every morning. In London I seek out independent cafes to buy my flat white and have never been an instant coffee fan. However I cannot deny that Carte Noire have on offer something special – strong and full of flavour it is the most delicious instant coffee I have ever tried, good enough to distract me from the freshly ground alternative.
New Carte Noire Instinct combines carefully formulated instant coffee with finely milled beans to create a whole bean instant giving a more intense coffee experience.
In order to show the world just how powerful Carte Noire’s premiere product is Westfield Stratford had a very special installation for one week in April. From the 12th to the 18th Carte Noire Instinct transformed an ordinary window in the shopping centre with an impressive display. Carte Noire Instinct is all about making your everyday coffee moments more intense, so they recreated this passion with an amazing and innovative installation transforming the everyday surroundings. The incredible reactions and interactions can be seen the video.
Using a live camera feed, cutting edge motion tracking technology, cinematic visuals and sound effects, the window transformed shoppers’ surroundings, allowing them to savour the moment, with some extraordinary results. Shoppers could sample aromatic Carte Noire Instinct at the event, and received a voucher with money off their next purchase and could share their opinions on Twitter via @CarteNoireUK #savourthemoment. Fans can also win their own Moment of Intensity every fortnight on the Carte Noire Facebook page (facebook.com/CarteNoireUK).
For your chance to win a year’s supply (12 tins) of Carte Noire Instinct:
1. Watch the video on YouTube to experience the intensity for yourself: http://www.youtube.com/watch?v=Z10xlCIkrGk
2. Like Carte Noire on Facebook (facebook.com/CarteNoireUK) to find out more, as well as Carte Noire news, offers, and competitions.
3. Follow @CarteNoireUK and @millykr on twitter (and tweet with hashtag #SavourTheMoment) for updates on Carte Noire Instinct as well as original Vine content.
A winner will be selected randomly on 1st June, contacted on twitter, and the prize will be delivered to the winner by courier.
About Carte Noire Instinct
Carte Noire Instinct combines carefully selected instant with finely milled coffee beans to create a Wholebean Instant that heightens your senses, for a more intense coffee moment.
Carte Noire is premium coffee with a French heritage; made from a delicious blend of 100% Arabica beans to create an intense and aromatic coffee. Available in a selection of major supermarkets, the Carte Noire range includes Instant, Roast and Ground, TASSIMO and Carte Noire Instinct.