Urban Villa, Brentford

I imagine the prospect of trekking all the way to Brentford after work on a Friday night would deter a lot of people from attending the Urban Villa hotel’s opening party but those that did make the effort had a brilliant time. We scoffed juicy burgers from the Meat Liquor food truck, slurped cocktails from connoisseur Thomas Aske and Soulshakers, indulged in manicures and massages and watched in amazement as cabaret acts stormed the stage, all curated by burlesque performer Miss Giddy Heights. Later in the evening DJ’s Ivan Varian and The Roustabouts continued the energetic atmosphere downstairs. After all the entertainment there was just enough time to see the rooms and facilities that this new business boutique hotel has on offer.

Urban Villa is a new, all-suite accommodation concept which offers the convenience of residential assets within a boutique hotel complex. The industrial chic appearance will attract ambitious professionals who need a comfortable and luxurious place to stay in London with great connections for city commutes. The Brentford area is booming, and at an alarming pace. Close to Chiswick, Richmond and most notably Heathrow, it is ideal for business visitors.

Despite the apparent vastness of the glass structure from the ground, inside there are just 100 suites, studios and the larger master suites. The founders were lucky to get New York architects Grzywinski + Pons on board for the project, the dynamic pair behind The Nolitan, a downtown Manhattan hotel I reviewed a few years ago. Downstairs the open plan communal lobby, has a clean, fresh feel. BOKI Coffee & Co serve delectable treats all day, and we enjoyed their flaky croissants and tailor-made juices here for breakfast. They also offer trendy tea of the moment T2 and perfectly poured Allpress Coffee.

Our studio suite was on the third floor, with plenty of space for working and playing, and a small urban garden balcony overlooking the M4. The room featured a Queen sized bed with medium soft mattress (though this is changeable to your preference), a Samsung smart TV, Ipod docking station, a small table for dining or working, and fast free wifi. We had a glistening fully-equipped kitchen as all rooms do, and I appreciated the Nespresso machine for my early morning caffeine kick. The minimalist design is contemporary and functional with a focus on good quality and optimum comfort.

The black bathroom was glossy and luxurious with a powerful rainfall shower, plenty of fluffy towels and deliciously scented Malin & Goetz products. I missed having a bathtub but those who require it can find this addition in the master suites. Those guests in need of a little relaxation can have a blissful spa treatment in the room. We experienced wonderful 30 minute massages, the therapist used soothing almond oil to calm and relieve the muscle tension, I didn’t want it to end.

Urban Villa is ahead of the trend, bringing a fresh hotel concept to an area of London which is undergoing a great transformation. Offering style-conscious accommodation with facilities that show they consider business needs as a priority, it is a brilliant option for corporate visitors who want to stay somewhere with a bit of personality. With plans to open several more urban villa branches in the coming years, I have a feeling we will be seeing a lot more from this ambitious team.

Prices start at £100 for a Studio Suite and £135 for a Master Villa. More information and booking here.

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