Category Archives: General

Millie’s Cookies Launch Party, Powder Room, Soho

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I am a little bit biased about anything that has the word Milly (or Millie) in it… but for Millie’s cookies there is no need to be biased as I genuinely love their sweet, yummy and utterly addictive products. With numerous branches brightening up dreary tube stations, they provide the perfect place to indulge in a sweet snack. I used to visit their shop in Hammersmith Station often after school with my best friend – we’d treat ourselves to a white chocolate cookie to munch on the journey home.

The range of the brand is expanding with the addition of many new and exciting recipes and designs; and last week I went along to the very fitting Thoroughly Modern Launch Party. Taking place at the fabulously retro Powder Room parlour in Soho, it was the ideal place to celebrate Millie’s new goodies. The downstairs room was adorned with beautiful cakes, cookies, teacups and plates… pink fizzy was on offer and girls giggled while trying the assortment of sugary sweets displayed.

I adored the cookie cakes; Millie’s are the first brand to create cupcakes made from a cookie dough recipe – they are quite heavy but as they are so mini it doesn’t matter… the flavour and decoration are amazing. Then there are the healthier cookies, with nuts, seeds, raisins and oatmeal featured in the ingredients substituting the more fattening chocolate chunks. The themed cookies and cakes caused quite a commotion, giant cookies inscribed with personalised messages and intricate drawings. My favourite spelt ‘Thoroughly Modern Millie’ and as a gift they let me take it home! These big cookies make wonderful gifts, at the launch there were hand drawn wedding and julibee themed ones.

While we scoffed, a film crew wandered around gathering footage for upcoming Millie’s Cookies short films and a lovely vintage dressed girl sat manicuring guests’ crumb covered hands.

Millie’s cookies are my kind of brand… pretty, pink and with the perfect products.

Visit the Millie’s Cookies website here, and look out for a competition and collaboration coming soon on Thoroughly Modern Milly!

SampleTrend, Goodge Street

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How would you like to go shopping for free?! Now you can, well almost, at Sample Trend, the newest and smartest way to shop.

The SampleTrend concept is simple:

1) Sign up and pay a one off annual fee of £60.
2) Visit the ST shop on Goodge Street once a month to choose any five items to take away for free.
3) Answer a few quick and easy questions about each of the products online.
4) Return next month to choose your next five products from the new selection in store.

Although this idea is popular elsewhere in the world, SampleTrend is the first appearance in the UK. Located in a pristine shop in central London, the store is clearly arranged with products lining the shelves and two laptops at the rear of the store for members who have forgotten to fill out the questionaire from their previous visit. I will admit the items on offer aren’t necessarily things you would normally buy, but sometimes choosing with a different agenda and trying new products can be far more interesting.

Ranging from necessities like washing powder to inventive cosmetics, speciality foods and informative magazines, there is a variety of things to fill your basket with. The best thing about the process is the delightful element of surprise and fun.

I chose:
– Kopi Gourmet Coffee Malawi (worth £9.00)
– Mantis: Microfibre Mitt (worth £4.99)
– JML: Doktor Power Magic Eraser (worth £9.99)
– Myleene Klass Nails (worth £5.99)
– Magbook: 50 Photo Projects (worth £7.99)

An interesting group of products that have been surprisingly useful at home.

SampleTrend is the future of shopping… you heard it here first!

All information on the SampleTrend website here.