
I have an emotional relationship with perfume, it is usually something I invest in when I travel and want to remember a special trip. Recently I’ve loved Xinu from Mexico City, Strange Invisible from LA’s Venice Beach and Fueguia 1833’s collaboration with Fife Arms in Scotland. It’s rare I fall in love with a scent on home turf… but when I heard Matiere Premiere’s story, and founder Aurélien Guichard’s dedication to the brand, I was completely engrossed. So when I discovered they were opening their first London store, I was one of the first through the doors.

In their own words… “Matiere Premiere creates its perfumes from an overdose of a central natural material, cultivated or chosen for its unique strength. Its raw beauty and texture are brought to the forefront, without compromise or artifice.” Aurélien has created a radical perfumery where he cultivates and picks many of his own ingredients (think roses in the flower fields of Grasse) ensuring a scent that is both powerful and alluring, it truly lingers on your skin all day.


In the sleek Scandinavian-style store the minimalist design allows the product to command all the attention. Smell the raw pure ingredients (I fell hard for Coffee Extract from Venezuela), try the perfumes and get invested in the beautiful range of skin and hair products, and the irresistible candles ~ I highly recommend ‘Rose de Mai’ for a flavour of Provence at home.

I recommend you visit to find yourself a new perfume for Spring ~ ‘Vanilla Powder’ is the most iconic in the collection – a sweet and creamy scent that you can’t help but fall in love with, while ‘Encens Suave’ is a more mellow fragrance that reminded me of incense in church. Or pop in and find a gift for someone special with the genius ‘Discovery Set’ ~ you can hand-pick a selection of MP miniatures, and then the recipient can try them out and choose their favourite to invest in.
The Matiere Premiere perfumes are available to buy online, or in store at the new Covent Garden store. More information here.

