This summer Magnum have set up shop in the centre of Covent Garden offering visitors the chance to design and devour their very own personalised ice-cream.
The concept is proving to be extremely popular with a long queue outside of sweet-toothed fans. The bespoke ice-creams are freshly dipped and topped with treats of your choice. Indulgent, delicious and completely unique.
Choose your own selection of tempting toppings from thousands of flavour combinations from rose petals to black lava sea salt. Magnum’s specially trained Pleasure Makers will then sprinkle your toppings over deliciously luxurious chocolate as it sets. Each ice-cream creation will be perfected with a drizzle of chocolate and the finishing touch – a classic M coin decoration – all for only £4.50.
The Magnum Pleasure Store has been designed with the Magnum Dipping Bar at its core surrounded by a mix of seating and standing areas. It is the perfect pit stop for shoppers, especially in the unusual warm British weather!
I opted for the vanilla ice-cream, dipped in white chocolate and sprinkled with rose petals, coconut flakes and pastel pink crunchy balls and finally drizzled with milk chocolate with a white chocolate motif. It was decadent enough to substitute dinner!
The Magnum Pleasure Store is open in Covent Garden until 30 August, more information here.
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