Hot on the Highstreet Week 269

This summer Magnum have set up shop in the centre of Covent Garden offering visitors the chance to design and devour their very own personalised ice-cream.

The concept is proving to be extremely popular with a long queue outside of sweet-toothed fans. The bespoke ice-creams are freshly dipped and topped with treats of your choice. Indulgent, delicious and completely unique.

Choose your own selection of tempting toppings from thousands of flavour combinations from rose petals to black lava sea salt. Magnum’s specially trained Pleasure Makers will then sprinkle your toppings over deliciously luxurious chocolate as it sets. Each ice-cream creation will be perfected with a drizzle of chocolate and the finishing touch – a classic M coin decoration – all for only £4.50.

The Magnum Pleasure Store has been designed with the Magnum Dipping Bar at its core surrounded by a mix of seating and standing areas. It is the perfect pit stop for shoppers, especially in the unusual warm British weather!

I opted for the vanilla ice-cream, dipped in white chocolate and sprinkled with rose petals, coconut flakes and pastel pink crunchy balls and finally drizzled with milk chocolate with a white chocolate motif. It was decadent enough to substitute dinner!

The Magnum Pleasure Store is open in Covent Garden until 30 August, more information here.


Hot on the Highstreet Week 266

levis customisation 1

The greatest thing about denim is its versatility… distressed, torn, dyed, embroidery, anything is possible. A perfect pair of jeans can be irreplaceable. The King of Denim, Levi’s has introduced a tailoring shop in their flagship Regent’s Street store, so customers can get festival ready with ripped shorts or a personalised jacket.

levis customisation 2

Pick your garment from the store (or bring in a pre-loved piece of Levi’s clothing) then choose your design your item at the tailoring counter. You can be as creative as you like, choosing from the range of customisations on offer. Your vision will then be bought to life by the in-house tailors. I chose to have my name emblazoned on the back left of some summery mini shorts, but you can also had studs or rips.

levis customisation 3

A classic favourite redesigned… what’s not to love?

More information about the Levi’s customised service here.

Hot on the Highstreet Week 262

I love personalised jewellery, it always feels more special. The Louis Vuitton Me & Me necklace comes in every letter variety from A to Z. The alphabet pendant is engraved with the discreet LV hallmark. The letters are also enriched with screws reminiscent of iconic Louis Vuitton trunks. It is an ideal, easy-to-match gift.

These gold necklaces are delicate but bold. A modern version of the famous ‘Sex in the City’ gold name necklaces. The pendants (including the chain) are priced at £270 each. They are made from gold-finished brass metal with LV engravings on the letter and on the clasp of the chain. If I could afford it, I’d love to spell out my whole name in LV letters!

More information and buy here.