Tag Archives: collaboration

Hot on the Highstreet Week 263

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I have been following the Spanish fashion blogger Gala Gonzalez for a while now, and am always stunned by her striking looks and inventive style. So you can imagine my excitement when I discovered she has teamed up with Italian shoe brand Superga to create a collection that evokes summer whilst remaining comfortable, casual and chic.

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In the last five years Superga plimsols have become famous and familiar thanks to celebrity ambassadors like Alexa Chung, but the brand has actually been around for well over 100 years.

Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanized rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born.

After closing during the war, the Superga factory reopened with a mission to bring high quality footwear to the people of Italy. The 2750 became established as the people’s shoe of Italy, and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles.

The 2750 shoe has been an icon since the very beginning and has inspired flatforms and mid tops, been transformed for all weathers, and has collaborated with top names to bring you fresh new designs. Taking you from the city to the beach, from the office to the bar, or from the high street to the park, the easy, comfortable Superga shoe has no boundaries.

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This Superga capsule collection with Gala includes three models born from natural materials such as hand embroidery raffia, a traditional Spanish tradition, with a wide selection of warm colours, reminiscent of the Galician landscapes, birthplace of the young blogger. Beautifully made, and ideal for any occasion I predict they will be a hit.

These special edition shoes are currently only available on the European site, priced between 79 and 99 euros. Buy here.

Hot on the Highstreet Week 225

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Courtesy Vogue we have a sneak preview of the newest highstreet collaboration, Alexander Wang for H&M. As always with Wang, colour is non-existent, everything is super-sporty, in hues of black, white and grey.

Lots of pieces look like they have been pulled directly from Wang’s past collections, like the classic white dress or the hooded black coat, which resembles a pre-Autumn 2014 look. The line is scheduled to hit stores on November 6th…. I cannot wait.

See more here.

Hot on the Highstreet Week 166

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Louis Vuitton manage to have it both ways: they are comfortingly classic but also manage to spike their collections with quirky ultra modern collaborations. Their graffiti-inspired collaboration with the late Stephen Sprouse was a hit and now they are hoping to repeat their success with this Eine partnership.

I’ve spotted this Ben Eine for Louis Vuitton silk scarf everywhere, a fun and stylish design which would add character to any outfit. Eine is best known for his alphabet lettering that adorns East London shop shutters and covers walls in the trendy areas of Brick Lane and Shoreditch. He began his career as an underground artist, later fame came when David Cameron gave a piece of Eine’s work to Barack Obama as a gift in 2010.

Eine’s artwork multicoloured letter-text graffiti artwork is emblazoned across a black background, the neon letters read: ‘Louis Vuitton Great Adventures’. Made from the finest hand-rolled silk and measuring an impressive 136cm x 136cm, Eine says the scarf illustrates “how I feel, every time you get off a plane in a new city, it is the beginning of an adventure, all about new encounters.”

The scarf was initially only available exclusively at Selfridges where Eine graffitied a special allocated space to celebrate the scarf’s exclusivity at the shop, but from July 1st Ben Eine’s striking silk scarf became available at Louis Vuitton shops. Desirable and dashing, it is priced at £465.

See more and buy here.