How would you like to go shopping for free?! Now you can, well almost, at Sample Trend, the newest and smartest way to shop.

The SampleTrend concept is simple:

1) Sign up and pay a one off annual fee of £60.
2) Visit the ST shop on Goodge Street once a month to choose any five items to take away for free.
3) Answer a few quick and easy questions about each of the products online.
4) Return next month to choose your next five products from the new selection in store.

Although this idea is popular elsewhere in the world, SampleTrend is the first appearance in the UK. Located in a pristine shop in central London, the store is clearly arranged with products lining the shelves and two laptops at the rear of the store for members who have forgotten to fill out the questionaire from their previous visit. I will admit the items on offer aren’t necessarily things you would normally buy, but sometimes choosing with a different agenda and trying new products can be far more interesting.

Ranging from necessities like washing powder to inventive cosmetics, speciality foods and informative magazines, there is a variety of things to fill your basket with. The best thing about the process is the delightful element of surprise and fun.

I chose:
– Kopi Gourmet Coffee Malawi (worth £9.00)
– Mantis: Microfibre Mitt (worth £4.99)
– JML: Doktor Power Magic Eraser (worth £9.99)
– Myleene Klass Nails (worth £5.99)
– Magbook: 50 Photo Projects (worth £7.99)

An interesting group of products that have been surprisingly useful at home.

SampleTrend is the future of shopping… you heard it here first!

All information on the SampleTrend website here.