Hot on the Highstreet Week 233: Shopping with Lucie

At first glance the main, regal streets of Vienna only offer the usual international brands, but with the right knowledge you can discover the craftsmanship and beauty of the unique boutiques concealed in the side streets. You must enlist the help of Lucie, a stylish women who knows everything there is to know about shopping in Vienna.

Lucie was brought up and educated in New York, and here she worked extensively in fashion and styling. Finding herself in love with an Austrian, she decided to take a leap of faith from Manhattan to land in Vienna. Having experimented with several careers she combined the two careers she has the most interest and experience in, tourism and fashion styling, to create Vienna’s first ever Shopping Tour: “Shopping with Lucie!”

These innovative tours will take you off the beaten path from Vienna’s famous shopping streets to the best, hidden shops and boutiques you otherwise may not find on your own. You will be shown some of the best in modern Austrian designer clothing, accessories, jewellery, home decor and more, all while enjoying a stroll through the charming streets of Vienna.

You will receive international insider tips, as well as having the guidance of a seasoned Fashion Stylist should you be in need of assistance. In addition, a number of discounts have been made available exclusively for Lucie’s shoppers. And if needed, there may be a short pause at a traditional or trendy Viennese Cafe along the way.

Whether you are looking for special gifts or just interested in seeing what’s new in Austrian design, “Shopping with Lucie!” is a unique and entertaining shopping experience for any explorer.

Whilst in Vienna with my best friend last weekend I met up with Lucie to hear about her retail tips for the city. We sat in the traditional café Demel sipping their rich hot chocolate and gossiping about Austrian brands and designers. I insisted Lucie to tell me her three absolutely top shops: she eventually decided on Artup, Freaks and Icons and Weltladen. Lucie showed a particular interest in fairtrade goods, creative designs and clothes that are out of the ordinary, though she can customise her tours to suit anyone’s interests. Lucie created us a perfect package with shopping suggestions for our trip, look out for my Things to do in Vienna piece soon to hear about which shops I loved.

More information on Shopping with Lucie here.

Many thanks to the Vienna Tourist Board for their help with this trip.

Hot on the Highstreet Week 229

The Bella Freud Sporting Fred Sweater was spotted all over fashion weeks, and ever since has been flying from the shop floors. Priced at £165.00 the Merino Wool garment is delicate but warm.

It was Fred Perry himself who first made tennis sweaters this way, giving them an athletic flexibility and a sharp edge. The company created this sweater in collaboration with Bella Freud choosing 100% extra fine merino wool and ribbing at the hem, cuffs, and collar so it hangs close to the body. Bella gave it some of her own style in a playful tribute to the brand’s sporting heritage and Fred himself with two intarsias – one on the chest spelling “sporting,” and another on the left sleeve spelling “Fred”. The statement sweater is finished off with an embroidering of the 30-leaf Laurel Wreath to the lower left corner. It is a smart and sophisticated monochrome and will complement any winter wardrobe.

See the whole Bella Freud for Fred Perry collection here.

Hot on the Highstreet Week 227


Tomorrow is your last chance to own a piece from Rag and Bone‘s special personalised collection. Rag & Bone’s Fall 2014 fifties-inspired bowling shirts, varsity jackets and hoodies, appeared on the runway back in February personalised with each model’s name. To celebrate fashion week the designer brand made the pieces available for a customisation of your own in several different styles for ladies and gents. The range doesn’t come cheap ranging from £300-£600 for your own unique piece. My favourite is the “Challenge” varsity jacket, available in the Sloane Street store until the end of the month only.  The styles can be embroidered to a max of seven letters, so get yourself down there quick and pick your best retro nickname for your personalisation.

More information here.