Tag Archives: Bella Freud

Hot on the Highstreet Week 255

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After the success of the initial collaboration Bella Freud has teamed up with Fred Perry again for a second collection. This time the designs are dedicated to the girls of dancehall.

Since the first Jamaican soundsystem arrived in London in the 1960s, the UK reggae scene has been ablaze with bold and creative dressing. In this collection of clothes the vibrant reggae girls’ customised sportswear style meets Bella Freud’s distinctive designs.

There are eight pieces in the collection, ranging from the sporty Tricot track shorts (£75) to the striking red Dancehall Intarsia Knit Dress (£175). I love the simple black Intarsia jumper (pictured above) which would look great casual or dressed up.

Shop the range here.

Hot on the Highstreet Week 229

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The Bella Freud Sporting Fred Sweater was spotted all over fashion weeks, and ever since has been flying from the shop floors. Priced at £165.00 the Merino Wool garment is delicate but warm.

It was Fred Perry himself who first made tennis sweaters this way, giving them an athletic flexibility and a sharp edge. The company created this sweater in collaboration with Bella Freud choosing 100% extra fine merino wool and ribbing at the hem, cuffs, and collar so it hangs close to the body. Bella gave it some of her own style in a playful tribute to the brand’s sporting heritage and Fred himself with two intarsias – one on the chest spelling “sporting,” and another on the left sleeve spelling “Fred”. The statement sweater is finished off with an embroidering of the 30-leaf Laurel Wreath to the lower left corner. It is a smart and sophisticated monochrome and will complement any winter wardrobe.

See the whole Bella Freud for Fred Perry collection here.