The Basics Store is a brand new, temporary pop-up shop curated by Marina Guergova of Marina London. It is located amongst the trendy boutiques on Redchurch Street in Shoreditch. The stylish edit of clothes and accessories showcases a range of young British designers as well as Marina London’s own silk garments.
The concept shop features designers who share a love of the everyday essentials, and the small space displays the items in a simple but beautiful way. Hanging on the rails are Blake LDN’s luxurious and flattering knitwear and beautiful pieces from Marina London 100% silk basics collection. To complete the look you can buy cool and contemporary crafted footwear by Dear Francis and Danielle Foster’s high quality leather bags and accessories. There are two lovely cabinets of jewellery by of Clarice Price Thomas and Jessie Harris, which would make great gifts. I adored the quirky selection of fragrances from the Avery Perfume Gallery, with scents from Santa Eulalia and Roads.
The Basics Store is a creative place, during its short occupancy it has hosted talks by inspiring start-ups and successful young companies, including The Hardihood, Crude Juice and Qnola. The wonderfully rustic Petalon Flowers have been offering their floral bunches to visitors once a week and music has been provided at the front of the shop by talented acoustic artists.
With such a thoughtful range of ideas it seems a shame that The Basics Store isn’t here to stay. Let’s hope Marina sets up shop somewhere in London permanently soon.
The Basics Store is open until Monday 13th July 2015.
Monday to Friday 10am – 7pm, Saturday 11am – 7pm, Sunday 11am – 5pm.
30a Redchurch St, London, E2 7DP.
Galilu Olfactory – this airy and bright little shop stocks a wide range of wonderful perfumes. The sophisticated scents are from unique brands all over the world and the staff will give you expert help choosing the right bottle for you.
Horn & More – a seductive girls boutique stocking fine underwear, statement jewellery and aromatic scented candles. It is a treat for all the senses.
Likus Concept Store – located in the smart Vitkac shopping mall this concept store is seriously stylish stocking all the leading designer brands. When you’ve shopped head up to the delicious Concept 13 restaurant on the top floor.
Magazyn Praga – Located in a former glue warehouse this little shop features relics from its industrial past that mix with their high-profile selection of new and vintage fashion and furniture. There are irresistible design items everywhere, I wanted it all!
Wedel – this renowned Polish confectioner is the ultimate chocolate emporium. Leave the chilly streets and head inside for a the creamiest cup of hot chocolate or a taste of the famous torte which is handmade and layers with wafer and chocolate. We returned several times for more.
Freud: Brückenstraße has a great variety of shops. Freud (whose name is inspired by the German word for joy) stocks quirky European brands alongside the owner’s labels, Goyagoya and Lovelove. The clothes and accessories are playful and fun using striking prints and imaginative shapes.
Tia Emma: This multi-coloured little shop is a delight for kids and adult. Crowded shelves display trinkets, stickers, toys, stationery and other useless but wonderful artefacts. You’ll need to sit down after all the excitement, and grab a coffee and slice of cake from the shop’s café.
Apfelweinhandlung: This site was previously home to the beloved concept store Colekt which recently shut. Owner JB’s minimalist shop serves and sells his own brewed apple wine, a Frankfurt specialty. Just 8 Euros a bottle, this delicious brew uses eight types of apples including rare varieties from old German apple trees. Chat to JB about the fascinating process and buy a bottle to take home.
Bitter & Zart: A chocolate shop to inspire and excite. The beautiful interiors wow, with wall art designs by Renata Kos and Oriana Fenwick complementing the cabinets of rainbow hued chocolates. Sit nextdoor in the seductive velvet clad café for Parisian tea or coffee from locally based roaster Jorges.
Designe Kleine! : This miniature design store is definitely worth visiting. Owner Susanne Stahl rents out the display boxes to showcase and sell the work of other designers. There is always an eclectic mix to discover inside, and even when the shop is shut you can use the 24 hour vending machine outside to the shop which dispenses surprise design creations, different every time for 3 Euros a pop.
More information on shopping on the Frankfurt highstreets here.