The Basics Store is a brand new, temporary pop-up shop curated by Marina Guergova of Marina London. It is located amongst the trendy boutiques on Redchurch Street in Shoreditch. The stylish edit of clothes and accessories showcases a range of young British designers as well as Marina London’s own silk garments.
The concept shop features designers who share a love of the everyday essentials, and the small space displays the items in a simple but beautiful way. Hanging on the rails are Blake LDN’s luxurious and flattering knitwear and beautiful pieces from Marina London 100% silk basics collection. To complete the look you can buy cool and contemporary crafted footwear by Dear Francis and Danielle Foster’s high quality leather bags and accessories. There are two lovely cabinets of jewellery by of Clarice Price Thomas and Jessie Harris, which would make great gifts. I adored the quirky selection of fragrances from the Avery Perfume Gallery, with scents from Santa Eulalia and Roads.
The Basics Store is a creative place, during its short occupancy it has hosted talks by inspiring start-ups and successful young companies, including The Hardihood, Crude Juice and Qnola. The wonderfully rustic Petalon Flowers have been offering their floral bunches to visitors once a week and music has been provided at the front of the shop by talented acoustic artists.
With such a thoughtful range of ideas it seems a shame that The Basics Store isn’t here to stay. Let’s hope Marina sets up shop somewhere in London permanently soon.
The Basics Store is open until Monday 13th July 2015.
Monday to Friday 10am – 7pm, Saturday 11am – 7pm, Sunday 11am – 5pm.
30a Redchurch St, London, E2 7DP.