Tag Archives: sunglasses

Hot on the Highstreet Week 221: SunGods

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Getting all your new summer wardrobe and accessories together can be a pricey business. Sunglasses rise in cost every year with brands like Victoria Beckham and Chanel charging well over £200 for a bit of plastic to shade your eyes. I always find my less valuable eyewear is more cherished as I can take them everywhere without worrying about sitting on them at the beach or losing them on a trip abroad. SunGods fill a huge hole in the market offering polarised sunglasses that are totally customisable, made from high quality innovative materials and built to last. Priced between £35-45 these sunglasses are affordable, so you don’t have to save up for a pair.

The young company started up last year noticing the trend for brightly coloured sunnies, and formulated a simple process so customers could customise sunglasses with their own choice of front frame colour, left and right arms and, most importantly the lens colour. A range of psychedelic and classic colours are available, and there are hundreds of options to ensure your glasses are one of a kind. After you’ve designed them, SunGods build them and send them asap to you. The frames are lightweight and comfortable so you can wear them all day wherever you are. The optically precise lenses block 100% UV rays  with an advanced polarise filter that reduces glare and scratch & impact resistant protection.

The classic style have been available since the start (they look like the Rayban Wayfarers but in much better colours!) I decided on a pair of Mavericks, the new shape (similar to aviators), with gold frames, pink polarised lenses and pink tips. Delivered within days, in a lovely black case with a microfibre cleaning cloth, it couldn’t have been an easier transaction. The sunglasses add attitude and personality to my summer look and are incredibly comfortable to wear.

SunGods will survive all your adventures and add colour and fun to your experiences… all without breaking the bank! I love my thoroughly modern pink pair and can’t wait to wear them on holiday.

Personalise your own pair now here.

www.sungod.co

Hot on the Highstreet Week 121

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I can’t believe I’ve never talked about Toms before. A revolutionary shoe and a revolutionary concept… with every pair you purchase TOMS will give a pair of new shoes to a child in need, ‘One for One’. Blake Mycoskie, the founder of TOMS, was struck by the poverty in many of the communities he was serving. He saw so many basic human needs that were still unmet. He came to a startling conclusion: TOMS could be more than a shoe company – it should be a One for One™ company. With so many different needs around the world, he felt TOMS had an obligation to try to improve as many lives as possible.

I have often admired these perfectly simple shoes on passers-by; when my Topshop ballet shoes became soaked through a few weeks ago, I felt it was time to finally treat myself to some TOMS. I got mine in a shade of neon (obviously), a pretty orange. The bright hue is flattering to skin tones enhancing my summer tan and adding a flash of colour to my feet. My only complaint…  the lighter colours get dirty pretty quickly, mine had marks almost immediately. If you are between sizes, I would advise going for the smaller option as TOMS do tend to stretch considerably and mould to your feet. I wore mine all summer, they are very comfortable (with a spongy absorbent sole which allows you to walk for hours), don’t get sweaty and are predominantly weatherproof, suitable for rain or shine. Priced around £30, they are affordable though not cheap. The canvas shoes are available in numerous colours and varying styles, there is something to suit everyone.

TOMS now also offers seriously cool eyewear with a range of hip sunglasses and help to give sight to the partially-sighted in more than ten countries worldwide. With the brand expanding day by day, TOMS seem to be making a real difference. I, for one, am a massive fan of the product and idea.

More information here: http://www.toms.co.uk/