I can’t believe I’ve never talked about Toms before. A revolutionary shoe and a revolutionary concept… with every pair you purchase TOMS will give a pair of new shoes to a child in need, ‘One for One’. Blake Mycoskie, the founder of TOMS, was struck by the poverty in many of the communities he was serving. He saw so many basic human needs that were still unmet. He came to a startling conclusion: TOMS could be more than a shoe company – it should be a One for One™ company. With so many different needs around the world, he felt TOMS had an obligation to try to improve as many lives as possible.
I have often admired these perfectly simple shoes on passers-by; when my Topshop ballet shoes became soaked through a few weeks ago, I felt it was time to finally treat myself to some TOMS. I got mine in a shade of neon (obviously), a pretty orange. The bright hue is flattering to skin tones enhancing my summer tan and adding a flash of colour to my feet. My only complaint… the lighter colours get dirty pretty quickly, mine had marks almost immediately. If you are between sizes, I would advise going for the smaller option as TOMS do tend to stretch considerably and mould to your feet. I wore mine all summer, they are very comfortable (with a spongy absorbent sole which allows you to walk for hours), don’t get sweaty and are predominantly weatherproof, suitable for rain or shine. Priced around £30, they are affordable though not cheap. The canvas shoes are available in numerous colours and varying styles, there is something to suit everyone.
TOMS now also offers seriously cool eyewear with a range of hip sunglasses and help to give sight to the partially-sighted in more than ten countries worldwide. With the brand expanding day by day, TOMS seem to be making a real difference. I, for one, am a massive fan of the product and idea.
More information here: http://www.toms.co.uk/