Of all the fashion weeks, Milan is not normally known for producing the maddest collections. The smart fashion conscious Italian city is renowned for showcasing neat tailoring, sophisticated shades and beautiful leather. However this season MFW has brought imaginative, consumer focussed, Pop Art fashion to the forefront.

The wonderful red and yellow collection from American designer Jeremy Scott is a mighty clash of McDonalds and Chanel to create a Moschino collection like no other. The wacky designs lampoon popular fast food culture; also on the catwalk was a Hershey’s Milk Chocolate Bar inspired dress and Spongebob Squarepants outfits.

It is refreshing to see less formal, less serious fashion on the catwalk this year. Jeremy Scott is known for his comical collections but this season the larger-than-life cartoonish designs are more exciting than ever before. I am sure young trendsetters like Cara Delevigne will be first to grab a Big Mac handbag and retro restaurant t-shirt dress.

Shop the show here.