Hot on the Highstreet Week 201

TOPSHOP has gone all active with the unveiling of its highly anticipated sporty collection with Adidas Originals, which launches in stores on March 20. With fashion’s obsession with sports luxe at its peak, it this collaboration has come at a good time… perfect for all those Spring runs you were planning.

Vogue says “The 20-piece collection celebrates the sports brand’s heritage signatures – the logo, the triple stripe and the relaxed, slouchy shapes – while incorporating Topshop’s youthful femininity, as seen in the colourful prints inspired by London landscapes. The footwear is a highlight, featuring colourful printed hi-tops and trainers.”

“Topshop and Adidas Originals working together is a total celebration of the greatness of fashion and sportswear and how important and influential they are to each other,” said Topshop creative director and Vogue contributing fashion editor Kate Phelan. “We wanted to bring some femininity to the range and make the collection fit with all your fashion staples; the beauty is in how you combine it together. We’re in a sportswear revolution at the moment. Fashion is really driven by what’s happening in the sportswear world, it’s at the top of the radar in the fashion stakes – so to have Adidas Originals as a starting point was fantastic.”

Fashion friendly, comfortable sportswear sounds ideal to me. See the collection and buy here.

Hot on the Highstreet Week 155

JuJu jellies can proudly call themselves the creators of the original British Jelly Shoe. They have been manufacturing iconic shoes and children’s wellington boots for over 25 years. Juju started life in 1986 as injection moulders to the shoe trade in the UK. A family run business founded by Rushton Schafer (Ruston Ablett Ltd) and based in Northampton “the shoe capital of Britain”, they pioneered the production of the original injection sandals. These were nicknamed “jelly shoes” due to their soft jellylike finish and soon became a fashion and seaside favourite.

Juju Shoes are all about style, versatility and colour, creating classic designs and relaunching them with a contemporary twist. The jelly shoes are still made in the traditional manufactured way, in the same factory and to the same high standards as the very first day they appeared. The special jelly mix, is completely unique to Juju, and is made into your favourite jelly shoes by adding a touch of glitter and colour to the jelly machine. The materials are sourced in England and are recyclable so all the waste jellies are ground-up and made into brand new products!

I love the new SS’13 eye-popping coloured UV JuJu Jellies which glow under UV light, available in the classic flat 90’s ‘Maxi’ style or the chunky heeled ‘Babe’ Style and priced around £20 a pair.

Buy JuJu online at ASOS, Topshop, Office and Urban Outfitters.