Welcome to London Mr Lagerfeld. The maestro of materials, controller of couture, and the king of fashion has finally set up shop in our capital city, following 18 other international and European stores. Continuing Coco Chanel’s legacy is not an easy task but Lagerfeld has bettered the brand and introduced his own eponymous label to the highstreet offering monochrome Karl inspired clothing and accessories.

Karl’s fashion friends gathered for the Regent’s Street shop opening last Friday evening, now the largest Lagerfeld store in Europe. You will only see black and white here, the venue is slick and glossy with smooth surfaces and mirrors, faux fur furniture and ‘I Love Dust’ graffiti-style artwork designed especially for the shop. Inside the world of Karl you can buy women’s and men’s clothes, handbags, sunglasses and shoes. You will find everything you need to replicate the stylish look Karl is known so well for, including signature white collars.

The UK store also offers a brilliantly British capsule collection, a special range just for the UK. This includes a Union Jack sweatshirt and tokidoki dolls of Karl in a monochrome suit with an additional patriotic British tie. If you can’t afford Chanel prices, snap up a little piece of Karl at this exciting store. With ipads installed into the walls of each changing room, customers can take ‘selfies’ in the Karl outfits and even alter the filters checking yourself out before purchasing anything. Mini ipads can also be found throughout the store allowing visitors to browse the entire Chanel collection virtually.

The Karl Lagerfeld store is now open at 145-147 Regent Street.

www.karl.com