Dosa at Egg sounds more like an Indian breakfast dish than a pop-up shop in Knightsbridge. Egg is a beautiful boutique that is usually known for its discreet white exterior and muted simple clothing. The Dosa pop-up at Egg is a blast of brightness, a collaboration of two artists (Christina Kim and Sam Schonzeit) and everything is pink. Needless to say this made me extremely happy.
The Dosa summer 15 collection is named ‘untitled pink field’ and is lively and high spirited. A beautiful collection of lightweight, floaty garments that showcase a range of rose hues. Smock dresses and billowing shirts make for the perfect summer wardrobe. The clothing collection is displayed on minimalist industrial rails in front of a wall installation inspired by the lotus pink sunsets of Myanmar and the pink-robed Buddhist nuns of Bagan. It is a patchwork collage of neon pink and white postcards, which are also available to buy individually.
In true Egg style there are cherries and cupcakes (all pink of course) for shoppers to pick at and pretty peonies adorning the entrance. It is a gloriously celebration of the colour pink and an immersive experience for fashion and design enthusiasts.
egg
37 Kinnerton Street London
www.eggtrading.com
Exhibition open
5th June – 25th June
10am – 6pm
Monday – Saturday