Hot on the Highstreet Week 155

JuJu jellies can proudly call themselves the creators of the original British Jelly Shoe. They have been manufacturing iconic shoes and children’s wellington boots for over 25 years. Juju started life in 1986 as injection moulders to the shoe trade in the UK. A family run business founded by Rushton Schafer (Ruston Ablett Ltd) and based in Northampton “the shoe capital of Britain”, they pioneered the production of the original injection sandals. These were nicknamed “jelly shoes” due to their soft jellylike finish and soon became a fashion and seaside favourite.

Juju Shoes are all about style, versatility and colour, creating classic designs and relaunching them with a contemporary twist. The jelly shoes are still made in the traditional manufactured way, in the same factory and to the same high standards as the very first day they appeared. The special jelly mix, is completely unique to Juju, and is made into your favourite jelly shoes by adding a touch of glitter and colour to the jelly machine. The materials are sourced in England and are recyclable so all the waste jellies are ground-up and made into brand new products!

I love the new SS’13 eye-popping coloured UV JuJu Jellies which glow under UV light, available in the classic flat 90’s ‘Maxi’ style or the chunky heeled ‘Babe’ Style and priced around £20 a pair.

Buy JuJu online at ASOS, Topshop, Office and Urban Outfitters.