I’ve often heard stylish friends mention Paul Edmonds as a hairdresser worth visiting, but it wasn’t until a few months ago when I was treated to a pre-Bafta party blow dry, that I noticed the care and attention the Paul Edmonds staff pay towards their clients.
Last week I went to check out the newest branch of the Paul Edmonds empire, a super slick salon in Battersea Power Station. With a lot of building work still going on, the salon – though just a short walk from the main road – wasn’t easy to find. Eventually I reached it, and the staff were quick to welcome me, taking my heavy bags and offering me a drink.
The salon is spacious and luxurious, with big mirrors and geometric windows. I particularly loved the fully reclining leather chairs in the hairwashing area, they were so comfortable I nearly fell asleep while having my hair washed!
I was lucky to get Taylor as my colourist for the day. Taylor, though only 21, is known for her balayage skills, and won the L’Oreal Professional Star Award in 2018. Needless to say, I was in very safe hands so I let Taylor decide on a tactic to make my hair look more summery. We chatted away while Taylor painted sections of my hair with a half head of balayage.
Paul Edmonds at Battersea Power Station is the UK’s first exclusive Shu Uemura hair and beauty salon, a beauty brand I have always admired for their brilliant haircare and beauty products. After my colour, my hair was washed with the new Shu Uemura Ultimate Reset Shampoo (made of Japanese rice, and containing both proteins and moisture) – ideal for post colour washing. I also loved the Urban Moisture Conditioner which contains Moringa Oil for hydration and was indulgently massaged into my hair and scalp.
After washing, Lizzie cut and styled my hair. We decided on a minimal trim to bluntly level out the ends. Then she added a tousled wave with tongs and added texture and shine with a variety of products, including Shu Uemura Ample angora which gives volume (to prep the hair) and Shu Uemura Color Lustre dry cleaner which gives the grit you need for the beach wave effect. For additional shine I was taught that adding the Shu Uemura Essence Absolue on the mid lengths to ends of the hair, while drying the hair, is perfect.
I left the salon feeling proud to show off my hair, and in the last week have had three unprompted compliments on my hair colour and shine.
This is a hairdressing brand which more than deserves its reputation as one of London’s leading hairdressers, and the new Battersea branch is a lovely location in South London to be pampered and preened at.
I was a guest of Paul Edmonds salon.
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