FOUR represents a quad of ambitious girls, friends with a mission to open the ultimate London salon. They hope to pave the way for the future of hair colour. The salon is the creation of Denise Arnold, Brooke Bohan, Charlie Double and Maleeka Taher, and together they bring over 45 years of experience in colour-correction and colour-maintenance.
The glowing celebrity testimonials are proof of the magic these girls work on a daily basis. Getting hair colour right each season can be a real challenge, so finding a colourist and stylist who you really trust to do the job is essential and priceless.
At FOUR, they will look after your beauty needs from head to toe. Over the two gloriously glittering floors, clients can experience a huge range of body, face and other beauty treatments. If you find you can’t tear yourself away for a whole day, the staff are happy to provide you with food from their healthy and tempting menu.
Just off Regent Street, the location is ideal for busy working women or shoppers in need of a pick-me-up; it is easy to find from either Oxford Circus or Piccadilly tube stations. I went along on a Saturday afternoon to check out Brooke’s talents and Amy’s blow-drying skills. These two bubbly girls took care of me all afternoon, attending to my every need and making sure I was pampered like a princess.
Brooke carefully examined my hair, discussing with me the various options. I never seem to know quite what I’m going in for, often my shortlist of ideas is as broad as dying all my hair orange or chopping it off into a dark, sophisticated bob. Needless to say, I am never brave enough to follow through and usually walk out just looking a little more tidy and preened. Brooke was a great help assuring me about my options and helping me decide on a whole head of highlights – this would brighten and lighten the dip-dye effect I already had.
Brooke worked patiently and systematically through my hair, highlighting the strands carefully to ensure even distribution and the right effect. Each area of my head was washed out at staggered times so that the colour had fully developed. I enjoyed a delicious avocado and salad sandwich and a glass of fresh pressed fruit juice while I waited for the colour to take hold. Pleased with the results, Brooke sent me off to have a shine treatment and shampoo and massage, all of wish was divinely relaxing.
Resisting the chance to have a trim I asked Amy to blow dry my hair with a bit of bounce and movement. She beamed as I described it, knowing exactly the look I wanted… obviously the surf style is something girls ask for often. After rough drying with a hairdryer, Amy used curling tongs to define the waves, I felt glamorous and beautiful once she’d finished with me. Blow dries certainly give you a dose of confidence.
The four-midable team at this Mayfair salon will sort out your every colour crisis and conundrum, so that you have a head of hair that you are proud to show off.
More info here: www.fourlondon.com