Hot on the Highstreet Week 155

JuJu jellies can proudly call themselves the creators of the original British Jelly Shoe. They have been manufacturing iconic shoes and children’s wellington boots for over 25 years. Juju started life in 1986 as injection moulders to the shoe trade in the UK. A family run business founded by Rushton Schafer (Ruston Ablett Ltd) and based in Northampton “the shoe capital of Britain”, they pioneered the production of the original injection sandals. These were nicknamed “jelly shoes” due to their soft jellylike finish and soon became a fashion and seaside favourite.

Juju Shoes are all about style, versatility and colour, creating classic designs and relaunching them with a contemporary twist. The jelly shoes are still made in the traditional manufactured way, in the same factory and to the same high standards as the very first day they appeared. The special jelly mix, is completely unique to Juju, and is made into your favourite jelly shoes by adding a touch of glitter and colour to the jelly machine. The materials are sourced in England and are recyclable so all the waste jellies are ground-up and made into brand new products!

I love the new SS’13 eye-popping coloured UV JuJu Jellies which glow under UV light, available in the classic flat 90’s ‘Maxi’ style or the chunky heeled ‘Babe’ Style and priced around £20 a pair.

Buy JuJu online at ASOS, Topshop, Office and Urban Outfitters.

Hot on the Highstreet Week 121

I can’t believe I’ve never talked about Toms before. A revolutionary shoe and a revolutionary concept… with every pair you purchase TOMS will give a pair of new shoes to a child in need, ‘One for One’. Blake Mycoskie, the founder of TOMS, was struck by the poverty in many of the communities he was serving. He saw so many basic human needs that were still unmet. He came to a startling conclusion: TOMS could be more than a shoe company – it should be a One for One™ company. With so many different needs around the world, he felt TOMS had an obligation to try to improve as many lives as possible.

I have often admired these perfectly simple shoes on passers-by; when my Topshop ballet shoes became soaked through a few weeks ago, I felt it was time to finally treat myself to some TOMS. I got mine in a shade of neon (obviously), a pretty orange. The bright hue is flattering to skin tones enhancing my summer tan and adding a flash of colour to my feet. My only complaint…  the lighter colours get dirty pretty quickly, mine had marks almost immediately. If you are between sizes, I would advise going for the smaller option as TOMS do tend to stretch considerably and mould to your feet. I wore mine all summer, they are very comfortable (with a spongy absorbent sole which allows you to walk for hours), don’t get sweaty and are predominantly weatherproof, suitable for rain or shine. Priced around £30, they are affordable though not cheap. The canvas shoes are available in numerous colours and varying styles, there is something to suit everyone.

TOMS now also offers seriously cool eyewear with a range of hip sunglasses and help to give sight to the partially-sighted in more than ten countries worldwide. With the brand expanding day by day, TOMS seem to be making a real difference. I, for one, am a massive fan of the product and idea.

More information here: http://www.toms.co.uk/

Hot on the Highstreet Week 115

To mark the Olympics, British designers and design shops have gone Union Jack crazy, using our famous flag as the pattern of the season.

I spied these brilliant shoes in the window of Freed in Covent Garden. The striking national emblem decorates Freed ballet shoes, jazz shoes and ballet pumps for patriotic fashion fans. The jazz shoes also come in St George and Olympian designs, slightly more abstract but just as fun.

My favourite are the sturdy ballet pumps which are very wearable and distinctive. Made from the highest quality leather with non slip rubber soles, they are ideal for running around town in the summer months. I instantly had a vision of them being worn with my vintage Union Jack dress, the perfect Olympic outfit.

The shoes range from £20-40 and can be bought online or in the Freed Store in Covent Garden.

http://www.freedoflondon.com/