I search far and wide for cool concept stores when I travel abroad, so it seems strange that I would overlook those precious shops right here on the London high street.

Selling an eclectic mix of art, home and fashion pieces from internationally recognised designers and emerging talents Milk Concept Store in Shoreditch is every bit as great as it sounds. Luca and Nathalie launched the shop in 2009 because they wanted a successful and unique destination boutique in the heart of buzzing Shoreditch. The store is housed in the historical and iconic The Clerk’s House which was originally occupied by clerics from St Leonard’s Church.
The shop was named milk as they believed it was a simple and easy to remember title, that everyone can relate to. The milk merchandise includes clothing, accessories and shoes: beautiful furniture pieces, funky jewellery, and quirky shoes. Piero Fornasetti, the Milanese painter, sculptor and product creator is perhaps the theme of the shop, his work can be noticed in every detail.

The current collection shows the influences and inspirations of the owners, a personal treasure trove which they hope will appeal equally to their creative clientele. They hope to inspire. I loved the Repetto glow in the dark shoes, the Vanessa Baroni neon chunky jewellery and the lovely Philippa Long crisp tailored white shirts.
You can find Milk Concept Boutique store at 118½ Shoreditch High Street, London E1 6JN.

The store is open 11am-7pm Monday, Tuesday, Wednesday and Friday.  On Thursday it stays open until 8pm, Saturday 11am-6pm and Sunday 10.30am-6pm.

Visit the website www.milkconceptboutique.co.uk to buy online and sign up for updates from the newsletter ‘fresh milk’!