Embargo is a word you only learn once entering the journalistic world. In simple terms, it means getting an insight into something new but not being allowed to write, blog, tweet about it until the official release date. It is always very exciting hearing about a new secret product release before everyone else and I felt extremely privileged to be trying out the new Bose wireless headphones before the rest of the world.
The launch was housed in the achingly hip MC Motors building in Stoke Newington. A naturally distressed establishment which is most often used for weddings, but it suited this cause perfectly too.
Refreshing gin cocktails were served from a bicycle basket and waiters wandered round with gourmet finger food – the ricotta and parma ham pizza was particularly memorable. To prove the quality of Bose speakers, singer Callaghan strummed and sang in one corner filling the cavernous room with a lilting melody.
After much nourishing food and drink I was led by a lovely PR girl into an exclusive room to trial the new products. Three dramatically-lit stands showcased the new headphones, ready for use. The SoundSport wireless headphones are wonderfully light and comfortable, offering active customers a brilliant solution to music on the go. Priced at £139.95, they are affordable too. The QuietComfort 35 wireless headphones were the product I was most excited about, and they didn’t disappoint. Ultra comfortable (with both on-ear and around-ear options), great battery life, and miraculous sound quality, allowing you to completely zone out from your chaotic surroundings. They are priced at £289.95. The final product I was introduced to will be released later this year, a new in-ear, wireless headphones with varying noise-cancelling options.
Bose never let peer pressure rush their innovative products, producing the highest quality sound devices when they feel ready. These highly-anticipated new wireless headphones enable Bose customers to listen to the best quality sound and music, uninterrupted.
More information about the new Bose products here.