Chiswick High Road has an assortment of dowdy clothes shops between the friendly cafes and restaurants that populate this West London thoroughfare. When I first spotted the Me + Em shop, I was instantly drawn to the name, it is a phrase I say often as my best friend’s name is Em! The Chiswick branch is just a pop-up boutique, it is the dainty shop on Connaught Street that you really need to visit for a full array of the chic and comfortable, candy-coloured clothes.
Me + Em offers ‘understated luxury for women with understated style’ hoping to provide all the essentials we need for an effortlessly stylish wardrobe. The brand was launched in 2009 by founder and creative director Clare Hornby and has gone from strength to strength since. Classic tailoring and luxurious fabrics are of the utmost importance throughout the collections. I love the wearability of the garments and the fact that the pieces look lovely alone or grouped into a full outfit. They are reminiscent of Parisian shapes and styles but with a pinch of modernism and fun.
Recently Poppy Delevingne has shown a particular interest in the brand, gallivanting around in Me + Em baggy cropped jumpers and the cashmere comforts. I’ve selected three of the tops to highlight the practical and pretty versatility of the current collection. The nautical Contrast Sleeve Jumper is great for casual or smart occasions. With a structured boyfriend cropped cut, white body with dark navy sleeves, it is striking but elegant, and being 100% cotton, it is easy to wash and comfortable. My eye instantly was drawn to the bubblegum pink Box Cardigan hanging on the shop rail. An addictive bright hue, this cardigan has been amazingly popular with both customers and staff. Made from fine merino wool it is delicate and thin but warm and versatile. Particularly pretty paired with a white silk shirt, it will be a cheerful addition to any ensemble. The pale blue is beautiful too, and ideal for a fresh Spring look. The Box Hoody is the most luxurious of the tops on offer. Made from gloriously soft 100% cashmere with a snuggly hood, it is the ideal relaxed but indulgent weekend garment. Available in a variety of colours customers can choose muted shades: pale grey or sandy beige, or for a more grown up look, black is on offer too.
Me + Em make my kind of clothes… adaptable and stylish, I wanted almost every piece in the store.
Buy Me + Em clothes online here.