This month the Swedish organic denim brand, Nudie Jeans, opened their first UK store on the junction of D’Arblay and Berwick Streets in Soho.

Even more excitingly the brand have also launched their first Global Repair Station within the store, where customers can have their old Nudie Jeans altered and repaired for free, asserting the brand’s passion for sustainability. Shoppers can also customise their favourite denims to create a pair of jeans that is close to couture and utterly unique.

With rustic vintage furniture and sewing machines set against the huge windows, the shop welcomes all lovers of jeans old and new. With a wide range of fits and washes, there is a pair of jeans for everyone. Browse the range and watch the professional denim repair experts at work.

Berwick Street is a destination for fashion offering unique shops and independent labels, and Nudie Jeans fits in amongst its peers perfectly. Whether you want to find the perfect new pair, or get a well-loved pair back in the game, Denim Experts are on hand to advise. Nudie Jeans ensure your future jean shopping is simple, stress-free and satisfying, not three words I would usually associate with denim browsing!

Nudie Jeans, 29 D’Arblay Street W1

www.berwickstreetlondon.co.uk

@berwickstlondon

http://www.nudiejeans.com/stores/nudie-jeans-repair-shop-soho/map/#/