I was surprised and amazed by Stockholm, a city destination which deserves more attention. As we sat on the Norwegian Airlines flight, (a short 2 hour journey) I wondered why this enchanting city is not more popular… I can only think of two reasons: the climate is not tempting enough and the country is pricey, very.
The design and fashion focus is immediately obvious, buildings are ordered and smart and shops are filled with vibrant prints and cool quirky clothes. Everything is well organised and everyone is well dressed and stylish.
Stockholm is so fashionable you would expect to see the city featured on America’s next top model, as a fashion must see. It certainly feels more current and on trend than Paris, London and even New York… it is new, hip and exciting. With top tips from the Filippa K team, we had access to a privileged bank of knowledge.
There is a lot on offer, and I felt we only scratched the surface. Everything is conveniently close by, but if you are too tired to walk the public transport system is easy to navigate and quick; it is easy to avoid the expense of taxis.
To stay
Scandic Grand Central– this hotel may look like a bland chain from the logo and exterior, but inside it is one of the most magical and unique places I have ever stayed. With quirky details in every corner and a real sense of character, the accommodation will continue to surprise you. Luxurious amenities on site make it the perfect boutiquey venue for a weekend in Stockholm.
To eat
LUX Stockholm– A Michelin starred emporium of spectacularly intricate food, with a strong focus on Swedish ingredients and ideas.
PA & Co– a seriously stylish burger can be found here, the fashionista restaurant choice. Open 5pm onwards daily and always busy.
Nobis Caina – a lovely smart but relaxed Italian eatery in the glorious Nobis Hotel.
Nytorget Urban Deli – a trendy cafe in the heart of hip SoFo, a little overpriced but supercool.
Kafe Esaias – a great new cafe to snack at and people-watch. The Croque Monsieur is insanely good for lunch, or grab a Fika (a traditional Swedish bun) and coffee to go.
To drink
Nobis Gold Bar – beautiful people and even more beautiful drinks, all in sparkling gold surroundings. Opt for a glass of champagne or an expertly mixed cocktail.
To shop
Weekday – a selection of cool clothing at reasonable prices.
Happy Socks – a psychedelic selection of brightly patterned socks!
Mood Stockholm – a seriously stylish shopping centre offering fun places to shop, eat and drink.
Acne – the innovative Swedish designer with gorgeous garments to die for.
Filippa K – the leading Scandinavian fashion brand showcasing brilliant design and genius clothing.
To see
Boat tour of Archipelago – a boat tour is a must in this unique city, in under an hour you can learn a wealth of knowledge about the unique city of Stockholm.
Photographic Museum – the biggest Photography gallery in Europe, always has a good exhibition on. We saw the evocative work of artist Sally Mann.
Moderna Museet – tucked away, this modern museum offers the very best of contemporary art with intriguing shows. Watch out for the fabulous shop… I spent a fortune!
Since returning, my photos have already provoked the attention of several friends who are now considering weekends away in Stockholm. I only hope this interest continues – I urge you to consider this magical city as an option for a weekend away… I cannot think of another European city that has so much on offer and is as stylish and sophisticated.
TMM travelled with Norwegian Airlines and stayed at Scandic Grand Central Hotel.
Thanks to visitstockholm.com follow them on twitter for news and information, @visitswedenuk