Pure, Shaftesbury Avenue

Pure is a very simple concept… providing busy Londoners with fresh and healthy, handmade and tasty food for breakfast and lunch. With a range of hot food for chillier days and snacks, salads and wraps for the warmer months, Pure offers the perfect menu to suit your appetite, any time of year.

On August 1st Pure opened its third store at 151 Shaftesbury Avenue, to join the Soho and Fitzrovia outlets.

I was given a bag of goodies last week to try and taste. Sharing the love, I treated my work pals to the feast and got their opinions on the various dishes.

The salads are small but packed full of flavour. We tried the crunchy fresh Caesar salad which we were pleased to discover included plenty of parmesan and grilled chicken, lovely dressing, boiled egg and croutons. The ‘Marrakesh’ salad is vibrant and summery with sun-dried tomatoes, roast chicken and golden raisins served on a pea and mint wholewheat couscous.

The sweet treats were my favourite: Pure serve decadent mini pots of yumminess like ‘Sicilian Lemon Cheesecake’ and ‘Summer Fruit Crumble’, or for sugar lovers on the go, Brownie bites or chewy banana pieces are ideal to munch on.

I am always in Theatreland for West End shows and am often in need of a quick, light meal before the performance begins… and now my dilemma seems to be solved, thanks to Pure’s selection of feel-good and taste-good food.

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