Usually I trek to Columbia Road on Sunday mornings to peruse and choose floral decoration for my flat. Last week however I experienced a much easier service. Rosie, founder of Rosie & Twine delivered a beautiful bunch of flowers to my door, complete with care instructions. My bouquet was an eclectic mix of dark reds and pale purples with a touch of white, delicate and fresh flowers some of which I didn’t recognise. Rosie later told me the bunch consisted of Agapanthus, Scabiosa, Dahlia, Alstromeria and a few anemones, all British grown.
Rosie & Twine is a unique ‘Flowers by Subscription’ service that focuses on delivering largely British flowers beautifully and efficiently. With every bunch £1 is donated to the ‘Friends of the Honey Bee’. The heart of the business model is the subscription process – understanding that we all deserve lovely flowers yet don’t have the time to source the best, Rosie has created a very simple, easy to manage subscription process.
The idea developed from a lifetime love of flowers. Rosie & Twine is passionate about championing British produce and keeping the majority of cut flowers British to decrease the amount we import from all over the globe. Growing up in the countryside, Rosie’s family kept bees and grew to admire them. Bees in this country have suffered dramatically over the past fifty years due to a decline in pollen rich plants and the use of fertilisers and chemicals. We need to increase the biodiversity of plants and flowers available to bees and we can raise awareness by working with the Friends of the Honey Bee campaign through donations from every bunch. If we look after them they will in turn look after us.
The service initially launches in all SW postcodes with a plan to expand, Rosie is happy to deliver further afield so do get in touch. She heads over to the Flower Market to get all the flowers for the day’s delivery. Each week there will be two new bunches on offer, so you can either make your own choice or you can leave it down to Rosie’s creativity.
Deliveries take place between 1pm and 6pm, Tuesdays to Fridays. You can choose your delivery day when you subscribe and add in any special delivery requests. You can manage your account online so if you want to skip a week or month or would like to cancel, it will be easy. If you want to send a gift, you can order flowers as a one-off or even buy a tailored gift subscription.
Deliveries officially begin in November 2014 but Rosie is already open for business so pop over to her website and get floral.
Find out more here: www.rosieandtwine.com